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FASHION DESIGNER Geova Rodriguez:  AT Sao Paulo Fashion Week Winter 2006, Brazil   DATE 18-20 January 2006   FOTO Keith Widyolar    
   After some fifteen years in the United States, Geova Rodriguez returned to his Brazilian roots to renew old friendships and make new ones during Sao Paulo Fashion Week Winter 2006. Just like in New York, it seems that everyone knows Geova Rodriguez.
   I've been his house photographer for the past two seasons and have worked very closely with him, but visiting Brazil gave me a deeper understanding of Geova Rodriguez's work.
   The texture in Geova Rodriguez's dresses is the texture of the vines that climb the walls of homes in Sao Paulo. His bright colors are the bright colors of the birds and flowers and fruits of Brazil. His hanging hems are the roots of trees that drop down from the air.
   The sensuality of his clothes is the sensuality of the Brazilians. Geova Rodriguez's energy combines the rhythm of Sao Paulo streets, the wild vibration of the rain forest, and the warmth of its beaches.
   I first introduced myself to Geova Rodriguez because every day there would be a brilliant new dress in his East Village New York shop window, but all I ever saw happening inside was a man sitting on a beach chair watching soap operas on television.
   Both his designs and approach to life are essentially Brazilian. Você não pode menos de adorá-lo.

www.GeovaFashion.com

- Keith Widyolar, 20 January 2006, Sao Paulo Brazil
Geova Rodriguez :: Sao Paulo Fashion Week Winter 2006

  Outside Teatro FAAP

  Geova Rodriguez choosing fabric at Goulue :: Sao Paulo Fashion Week Winter 2006

  Choosing fine silk fabrics at Goulue

  Geova Rodriguez with Beia Lunardelli and Andre Almoda of The Week :: Sao Paulo Fashion Week Winter 2006

  With Beia Lunardelli and Andre Almoda of Sao Paulo's hottest club, The Week

  Geova Rodriguez :: Sao Paulo Fashion Week Winter 2006

  Geova Rodriguez' Brazilian PR Team Helena Augusta

  Geova Rodriguez with Joyce Pascowitch, famous Brazilian columnist of Glamurama :: Sao Paulo Fashion Week Winter 2006

  With Joyce Pascowitch of Glamurama

  Geova Rodriguez ran into Fernanda Predique who has modeled in his New York runway shows :: Sao Paulo Fashion Week Winter 2006

  Model Fernanda Predique from his NY shows

  Geova Rodriguez :: Sao Paulo Fashion Week Winter 2006

  In the Gente magazine suite

  Geova Rodriguez with former Brazilian model Alessandra Berriel :: Sao Paulo Fashion Week Winter 2006

  With former Brazilian model Alessandra Berriel

  Geova Rodriguez with journalist Ailton Pimentel :: Sao Paulo Fashion Week Winter 2006

  With fashion journalist Ailton Pimentel

  Geova Rodriguez with top stylist and jewelry designer Chiara Gadaleta ::  Sao Paulo Fashion Week Winter 2006

  With top stylist Chiara Gadaleta