Jay McCarroll ~ McDonald's ‘Load It, Gift it, Love It ... now wear it’
Fashion Editor Bia Mattos
NEW YORK, 12 December 2006 - New York fashionistas rolled out of bed early this morning to check out the McDonalds ‘Load It, Gift it, Love It ... now wear it’ fashion show. The event was held to launch new Arch Card designs and raise awareness of McDonalds' charities.
The Arch Card has helped establish McDonald’s as one of America’s leading sources of gift cards. ‘Gift cards, like cell phones and other accessories, reflect a person’s style and taste,’ said Frank de Jesus, former fashion director for NYLON.
